The story that keeps repeating itself
A shop owner contacts me. The products are good, the prices are reasonable, and there is traffic to the site. But there are no sales. Or there are, but far fewer than expected.
The first reaction is almost always the same: "Maybe the product isn't suitable for online" or "Maybe I should lower the price." And I tell them: Wait. Before you change the product, let's check what’s happening around it.
Because in 90% of the cases I see, the problem isn't the product. The problem is the experience.
Is your site slow? You’re losing money
This is the first thing I check. Always. Before design, before content, before everything.
A site that takes more than 3 seconds to load loses almost half of its visitors. That’s not a number I made up; that's what Google themselves say. And I see it in practice: stores with heavy apps, images that haven't been optimized, and templates that load scripts nobody needs.
What to do: Go to Google PageSpeed Insights, test your site, and look at the mobile score. If it’s under 50, you have a problem that’s costing you money every single day.
No one trusts you (yet)
People don't buy from sites they don't trust. It’s as simple as that. And trust online is built from small things that many shop owners skip.
No real "About" page? Problem. No clear return policy? Problem. No accessible contact methods? Big problem. A customer who can't find this information within seconds closes the tab and buys from someone else.
Things that build trust and cost zero shekels: An "About Us" page with a real photo and an honest paragraph. A shipping and returns policy written in human language. An accessible WhatsApp button. Payment method logos in the footer. A valid SSL certificate. Real product reviews.
Your checkout is complicating things
Do you have visitors adding products to the cart but not completing the order? Welcome to the club. It happens in every store, but there is a difference between a 60% cart abandonment rate and an 85% one.
Problems I see all the time: Checkout that requires registration before purchase. Shipping costs that appear only at the last stage and surprise the customer. A process that is too long with too many fields. A lack of payment options that people are accustomed to.
The simplest solution: Go through the purchase process yourself. From the product to the payment. Do it from your phone. If something feels cumbersome, your customers are feeling the same thing.
Your photos aren't selling
I’m not talking about "pretty" photos. I’m talking about photos that do the job.
A client came to me with a store that sells skincare products. The photos were in good resolution, on a white background, everything was "right." But nobody bought anything. Why? Because the photos didn't show anything. They didn't show scale, didn't show usage, didn't show the product on a real person.
We changed the photos. We added lifestyle shots, close-ups of texture, and a photo showing the size relative to a hand. Conversions went up within two weeks without changing anything else.
A good photo in e-commerce is not a matter of aesthetics. It replaces the ability to touch the product.
Your product descriptions are written for the manufacturer, not the customer
I see this over and over. A product description copied straight from the supplier: measurements, materials, SKU. Information that is important, but doesn't sell.
A person who enters your store wants to know one thing: What will this do for me? Not how many grams it weighs. Not what alloy it's made of. But why do they need it and how it will improve something for them.
A good product description starts with the customer's problem, presents the solution, and only then lists technical specs for those who need them.
The field story I love telling the most
A client with a Shopify store selling subscription-based products. They were using an app called Subscribfy for subscription management, but sales were low. The product was excellent, the price was competitive, the traffic was decent. Something wasn't working.
We sat down and went over everything. We built new mockups for the product pages, improved the subscription logic, ran a series of A/B tests, and added a dedicated staff member to manage the post-purchase customer experience.
The result: A 40% increase in monthly sales.
We didn't change the product. We didn't change the price. We changed the way people experience it.
Quick checklist
Before you give up on your store, go through this list:
Speed: Does the site load in under 3 seconds on mobile?
Trust: Is there an About page, return policy, and clear contact methods?
Checkout: Is the purchase process simple and without surprises?
Photos: Do the photos show the product in action, not just on a white background?
Descriptions: Is it written what the product does for the customer, not just what it is?
Mobile: Did you go through the whole process on your phone and check that everything works smoothly?
If you answered "no" or "not sure" to any of these points, you’ve probably found the problem.
The bottom line
Most stores that contact me saying "there are no sales" don't need a new product. They need someone to look at what’s already there and fix what isn't working. Sometimes it’s a two-hour fix, sometimes it’s a week-long project. But almost always, the potential is already there.
Do you want me to review your store? I conduct focused store audits that examine exactly these things. A short conversation, no commitment, and I will tell you exactly what to fix first.
