Beachwear. A brand that looks the way it feels.
An Israeli beachwear brand that received a fresh redesign and a Shopify store on a custom theme: fast, with new features and more space for the brand's story and products.
Challenge, approach, result
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The challenge
The brand wanted a store that looks and feels like the collection: more design, more information about the products and the story, without compromising on speed.
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The approach
A new design from scratch, and a custom template built specifically for the brand instead of a generic template with add-ons. Every feature built serves the sale.
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The result
A fast and accurate store that fully showcases the brand and products, and is built to increase sales and awareness.
The store from the inside.
Real screens from the live site, on desktop and mobile.
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Home Page: The Collection and Brand World -
The collection on mobile -
Product page: Colors, sizes, and the story behind the item -
The brand story -
Collection page
Dedicated template. Fast from the very first moment.
Instead of a generic template with layers of plugins, a custom theme was built for the brand: lean code, almost no apps, typography that works in both Hebrew and English, and every feature built exactly for what the store needs.
What shall we build
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New design
A new visual language for the store: photography, typography, and page layouts that align with the brand.
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Custom Shopify theme
A custom-built theme for the brand, lean and fast, with no dependency on plugins.
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Bilingual typography
Fonts that work equally well in Hebrew and English, including RTL support.
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Product color selection
Color swatches on the product page and collections, for quick and clear selection.
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Lookbook and brand story
Content pages that showcase the collection and the story behind it.
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Features for sale
Menu, cart, and search built for quick sales on mobile and desktop.
The technologies behind the project
The tools used to build the design and the template.
Let's talk
I would love to hear about your project. Tell me about the goals, timelines, and vision, and I will get back to you personally with a clear answer.
To the contact page