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  • Shopify
  • CRO
  • Advertising and SEO

Gold jewelry. A store that converts more.

An Israeli gold jewelry house with two Shopify stores, one in Israel and one global. For the Israeli store: improving conversion rates, site optimization, fixing tracking, advertising, and organic promotion. The international store is the next step.

Platform
Shopify
Focus
Conversion and speed
Markets
Israel, USA
Review

Challenge, approach, result

  • The challenge

    An active jewelry store with a large catalog and a loyal audience, which had accumulated layers of apps and plugins. The site became sluggish, and the analytics failed to provide an accurate picture.

    • CRO
    • Speed
  • The approach

    Working on the existing store instead of rebuilding: step-by-step conversion rate optimization, site lightening, fixing tracking, alongside Facebook and Instagram advertising, organic promotion, and sales consulting.

    • Optimization
  • The result

    A faster store that measures accurately, with a customer journey built for sales. The foundation is also ready for the international store, which is the next step.

    • Growth
    • Next
Two markets

Same brand, two stores.

The Israeli store is the work already done. The international store, on the same basis, is the next step.

Israel · ₪ · Hebrew
Israel · ₪ · Hebrew
USA · $ · English
USA · $ · English
What is different
Feature Israel · ₪ · Hebrew USA · $ · English
Language Hebrew English
Currency ₪ $
Audience Israel International
Phase The work that was done The next step
The ingredients

What should we do?

  • Conversion rate optimization

    Product, category, and checkout pages that have been tested and optimized to increase purchase completion rates.

    • CRO
    • UX
  • Site accessibility

    Cleaning up plugins and heavy code so the store loads quickly, even on mobile.

    • Payload
    • Speed
  • Measurement correction

    Tracking and analytics that show the true picture of what is happening in the store.

    • Tracking
    • Analytics
  • Advertising on Facebook and Instagram

    Campaigns that bring the right audience to the store.

    • Meta Ads
  • Organic SEO

    SEO that drives high-quality traffic over time.

    • SEO
  • Sales support

    Ongoing consulting on promotions, collections, and the customer journey.

    • Consulting
Speed

A lighter store. A measurement that speaks the truth.

Layers of apps and add-ons slow down a store and distort data. Streamlining the site and fixing the tracking provide a clean foundation for every decision regarding advertising, promotions, and collections.

PageSpeed Insights passed
Speed score
Before · Failed
After · Green
LCP CLS INP

The technologies behind the project

The tools used to work on the store.

Shopify
Shopify Partner
Liquid
JavaScript
Google Analytics
WhatsApp
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Let's talk

I would love to hear about your project. Tell me about the goals, timelines, and vision, and I will get back to you personally with a clear answer.

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