MOSES NYC logo
  • Shopify
  • custom store
  • internal software

Luxury jewelry from the Diamond District.

Building a custom Shopify store for a luxury jeweler and watch dealer, alongside internal employee software for calculating salaries and bonuses.

Platform
Shopify
Field
Jewelry and Watches
Location
New York
MOSES NYC — desktop
MOSES NYC — mobile
Review

Challenge, approach, result

  • The challenge

    A luxury jeweler with several product lines and active sales operations, requiring a sophisticated online presence and internal tools for team management.

    • Luxury
    • Ops
  • The approach

    A custom Shopify store that reflects the brand's level of luxury, alongside internal employee software that streamlines payroll and bonus calculations.

    • Shopify
    • internal software
  • The result

    A store that represents the brand at a high level, and a sales team that works with precise and clear tools.

    • Branding
    • efficiency
The flow

From the website to the sales team.

The website collects inquiries, the team receives them immediately, and the internal software closes the loop: sales, payroll, and bonuses.

The store

  • Optimized Shopify store Jewelry, luxury watches, and a fashion line
  • Lead Wizard Visitor inquiry form

Connections

  • Lead for the sales team Every inquiry is forwarded directly for follow-up.
  • Customer journeys Audience-tailored email and SMS

The team

  • Employee software Sales representatives input sales, and the system calculates salaries and bonuses.
  • The sales team See every lead and every sale in one place
The ingredients

What shall we build

  • Optimized Shopify store

    A personalized boutique store that reflects the brand's level of luxury and precision.

    • Shopify
    • a customized store
  • Interactive Lead Wizard

    An interactive question wizard on the website that collects inquiries and generates leads, which are sent directly to the sales team for follow-up and closing.

    • Lead generation
    • Cloud
  • Product line presentation

    A display tailored for jewelry, luxury watches, and the fashion line, each in its own context.

    • Catalog
  • Internal employee software

    Custom-built software: salespeople enter their sales, and the system quickly calculates wages and bonuses.

    • Internal tool
  • Klaviyo automations

    Automated email and SMS customer journeys, tailored to the brand's audience.

    • Klaviyo
    • Email
  • Review system

    Built-in customer reviews in the store that boost trust and sales.

    • Reviews
    • Trust
Behind the scenes

The system behind the sales team.

A wizard on the site collects inquiries and generates leads that flow to the sales team, and internal software allows for entering sales and calculating salaries and bonuses. Everything revolves around the team that closes deals.

moses · internal
Home / Overview Dashboard
R
Orders
0↑ 12%
Revenue
$0K↑ 8%
Customers
0↓ 3%
Monthly revenue
IDStatusAmount
#4521Shipped$349
#4520Processing$1,280
#4519Shipped$567

The technologies behind the project

The tools used to build the store and the systems behind it.

Shopify
Shopify Partner
Node.js
PHP
Laravel
MySQL
JavaScript
React
Make
Google Analytics
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Let's talk

I would love to hear about your project. Tell me about the goals, timelines, and vision, and I will get back to you personally with a clear answer.

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